Iconic models like the Submariner, Datejust, and Daytona are globally recognized, but part of Rolex’s allure lies in its exclusivity.
A new Datejust starts at over $7,000, while a Submariner costs over $8,000 – both for the most basic configurations. Rolex replica watches are not “cheap,” but there are ways to become a proud owner without paying a fortune. Vintage or pre-owned Rolex models can offer good value, and there are also underrated collections that provide the same Rolex prestige with a distinctive twist at a more accessible price point.
Below are a few Rolex watches that share the brand’s iconic features, like the Mercedes handset and the Oyster case. These models are all under $7,000, making them great options for first-time buyers.
- Rolex Oyster Perpetual
The Oyster Perpetual is Rolex’s entry-level watch, offering a pure expression of the brand’s heritage. It traces its roots back to Rolex’s first waterproof watch from 1926, with automatic winding added in 1931. This model is the foundation of most modern Rolex watches. Available in various sizes, the 2020 update introduced a 41mm case and vibrant color options, but the 36mm version remains highly wearable and in line with current trends. Despite its more formal appearance, it offers 100m water resistance, comparable to the sportier models. - Rolex Air King
While the GMT Master II and Sky-Dweller are often seen as Rolex’s aviation-themed watches, the Air King is an overlooked contender. Featuring a black dial and bold Arabic numerals, it has a distinctive military-inspired design. Although its modern iteration dates back to 1945, the current design is polarizing for some. Unlike the Oyster Perpetual, the Air King doesn’t feature Rolex’s latest automatic movement, but it remains a solid value as the entry-level sport watch in Rolex’s lineup. Its uniqueness makes it an intriguing choice for those looking for something less mainstream. - Rolex Explorer
The Rolex Explorer offers a more classic and universally appealing design compared to the Air King. Priced similarly, the Explorer’s simplicity and rugged charm make it a standout. Don’t confuse it with the Explorer II, which features a GMT hand and a 24-hour bezel. The Explorer, on the other hand, is a no-nonsense, three-hand sport watch. Its history is intertwined with explorers and adventurers, most notably Sir Edmund Hillary, who wore a “pre-Explorer” when he conquered Mt. Everest in 1953. At 39mm, it’s slightly smaller than the Air King but still packed with Rolex craftsmanship.